How to do online advertising and get more visitors

If you have a site optimized for search engines (SEO) can result not enough to be popular in Internet, the use of advertising can be a good choice to bring more visitiors.

Once decided the budget to invest let see most common online advertising methods you can choose:

Google Adwords

this Google tool allows to easily create campaigns and monitor them. The annouces are displayed contextually to Google searches but also in other Google services like Gmail and Youtube or as banners in the sites that uses Google AdSense.
The basic rule of Adwords is that you pay only for received clicks (cost per click – CPC).

e-mail marketing

if you have a database of e-mail addresses (for example obtained via subscriptions/registrations) you can use the classic e-mail to do advertising. There are professional services that allows to manage e-mail marketing campaigns such as MailChimp, AWeber, GetResponse and the Italian MailUp.

social network advertising

specifically about Facebook. It provides good advertising options like post promotions and create campaigns through Facebook Ads.

advertising in sites/blogs/forums siti/blog/forums

many sites/blogs/forums allows to insert various forms of advertising (link, banner, article) in agreement with the author.

4 free alternatives to Lightroom and Aperture

Lightroom and Aperture are 2 most famous software for professional photo treatment developed by Adobe and Apple.

They allow the complete workflow management from import to image catalog and developing, finally to export to file, web page or print.

They are both commercial but there are some free good alternatives. Their main feature is the support to RAW files.

DigiKam (Windows, Mac OS X, Linux)


Zoner Photo Studio free (Windows)

Zoner Photo Studio free

RawTherapee (Windows, Mac OS X, Linux)


Darktable (Mac and Linux)



GTKRawGallery (Windows and Linux)


Intervista con Paolo Conti riguardo il mondo delle startup

Sorry, this entry is only available in Italian.

Free and opensource soft March 2013

Most interesting March free/opensource software links:

Z-Wamp a server pack that includes Apache, MySQL, PHP, Adminer, MiniPerl, MongoDB, SQLite, and Alternative PHP Cache (APC)

Aria maestosa midi sequencer and editor

ColorBug fully featured color picker

ALTools various free software: ALzip (compressor/decompressor, also available for Mac), ALSee (image viewer), ALFTP (FTP client and server), ALShow (music player), ALPass (password manager)

JuceVLC a modded version of VLC with mediacenter features

ochDownloader download manager with support of various file hosting sites + Youtube, multilanguage